Maybe you’ve noticed it all over your social media feeds as of late. No, your eyes are not playing tricks on you and you haven’t stepped into a time machine– some of the most iconic brands of the 80’s and 90’s have been seeing some serious love online and on the runway as of late.
Perhaps it began with the rebranding of Calvin Klein with their provocative ‘In My Calvins’ campaign featuring Justin Bieber, Kendrick Lamar and Bella Hadid. Maybe it began with the news that Juicy Couture would be bringing back their signature velour tracksuits in a collaboration with Vetements. While we can’t pinpoint the exact origins of the resurgence of these brands, we do know that celebrities like Kylie Jenner, A$AP Rocky and Sofia Richie have had a major role in making these brands relevant and totally chic again and the fashion set can’t get enough of these retro looks.
Gap
Oversized Icon Jacket $80 & Crop Logo Tee $30
Birkenstock
Image Courtesy of Instyle.com
Arizona Birkenstock $100
Guess
Esprit x Opening Ceremony
Image Courtesy of Opening Ceremony
Esprit Logo Hoodie $110
Champion
Image Courtesy of Hypebeast
Champion Bomber $180
Juicy Couture
Image Courtesy of Allure.com
Vetements x Juicy Couture Shrunk Shoulder Hoodie $440 & Vetements x Juicy Couture Crystal Embellished Velour Track Pants $569
Jockey
Pocket Tee $20 & Y Front Hipster $15
Tommy Hilfiger
Tommy Jeans Pastel Denim Jacket $199.50
